Maksym Tsyparskyi | AdTech & Programmatic Services
MT Tsyparskyi
Poland-based · Serving US & UK AdTech

Intermediation & IT Services
for DSP, SSP &
Programmatic AdTech

Sole proprietor with 10+ years in programmatic and ad tech. Providing intermediation, information, and IT services for DSP, SSP, and advertising ecosystems — registered in Poland, focused on US markets.

My activities cover operational and informational services of a non-technical nature, focused on facilitating communication, coordination, and structured information exchange between business parties.

Technical activities are provided separately under a distinct IT & Software Services scope. My background includes deep experience with anti-fraud systems, traffic quality analysis, and data analytics platforms.

10+
Years in AdTech
DSP/SSP
Ecosystem Focus
PL US
Market Coverage
EU
Registered Proprietor
Programmatic Advertising DSP / SSP Ecosystems Anti-Fraud Systems OpenRTB / ORTB Traffic Quality Analysis Brand Safety AdTech Operations CTV & Video Intermediation Services Information Services AdTech Software Development Fraud Intelligence Machine Learning Real-Time Scoring Supply Path Optimization Traffic Classification AI Decisioning Programmatic Advertising DSP / SSP Ecosystems Anti-Fraud Systems OpenRTB / ORTB Traffic Quality Analysis Brand Safety AdTech Operations CTV & Video Intermediation Services Information Services
Core Services

Three service tracks,
clearly defined

Structured across non-technical and technical scopes with clear contractual and operational separation.

Intermediation & Facilitation

  • Operational intermediation between independent business entities
  • Facilitation of communication between DSPs, SSPs, publishers, and vendors
  • Coordination of information exchange without decision-making authority
  • Support of ongoing operational relationships and workflows

Information Services

  • Collection, structuring, and presentation of operational information
  • Analysis of traffic quality indicators and reporting
  • Interpretation of third-party analytics and verification reports
  • Preparation of summaries for stakeholders

IT & Software Services

  • Maintenance and operational support of existing software products
  • Configuration assistance and environment support
  • Coordination with engineering teams without code ownership
  • Non-development technical operations and monitoring

Project & Support Operations

Jira-Based Project Management

  • Hands-on experience managing projects and workflows in Jira
  • Creation and maintenance of informational and operational tickets
  • Clear documentation and prioritization of non-technical tasks

Tier 1 Support & Operations

  • Processing and triaging Tier 1 support tickets
  • Initial investigation of traffic, delivery, and performance issues
  • Coordination between clients, partners, and internal teams

IT & Software Services are provided under a separate contractual and tax scope, covering maintenance, operational handling, system support, and coordination with technical teams. Core product development is not included unless explicitly agreed in writing.

AdTech & Programmatic

Industry-native expertise
across the full stack

Working with and around standard platforms used by DSPs, SSPs, and large advertisers.

Human Security (HUMAN)
Protected Media
MOAT Analytics
Adloox
Google DV360
OpenRTB / ORTB
Programmatic Display
Video & CTV Ecosystems
Traffic Verification
Brand Safety Tools
Anti-Fraud Systems
Data Analytics Platforms
AI Stack

AI Tools I Work With

Powering development, automation and AdTech infrastructure

01

Claude

Deep code understanding, large-scale refactoring and system architecture.

02

Cursor

AI-native editor with full project awareness and fast execution workflows.

03

GitHub Copilot

Real-time code generation that accelerates production development.

04

ChatGPT

Architecture planning, debugging and solving complex engineering problems.

05

Codeium

Lightweight AI assistance for fast tasks and parallel workflows.

06

Phind

AI-powered developer search for optimized solutions and research.

Workflow: Speed → Copilot + Codeium | Thinking → Claude + ChatGPT | Execution → Cursor

Software Engineering

AdTech software development
built for real-world scale

Engineering and technical delivery for advertising platforms, programmatic infrastructure, traffic intelligence, and data-driven monetization workflows.

Ad Platform Development

  • DSP and SSP platform components and operational tooling
  • Programmatic auction and bid-flow integrations
  • OpenRTB request, response, validation, and normalization workflows
  • Publisher, supply, demand, and partner integrations
  • API-driven campaign and inventory management

Data & Analytics Infrastructure

  • High-volume event collection and processing
  • Traffic, delivery, conversion, and revenue analytics
  • Real-time dashboards and operational reporting
  • Data pipelines for campaign and inventory intelligence
  • Metric normalization across multiple verification vendors

Fraud & Quality Engineering

  • IVT and traffic-quality analytics workflows
  • Signal aggregation across IP, ASN, device, and network layers
  • Detection pipelines for anomalous traffic patterns
  • Post-bid and pre-bid measurement integration
  • Operational tooling for investigation and remediation
01

Scalable Architecture

Designing modular services and data flows that can evolve from prototype to production while keeping latency, observability, and operational reliability in focus.

02

API & Ecosystem Integration

Connecting advertising platforms with verification, analytics, identity, supply, demand, measurement, and monetization partners through structured APIs and event pipelines.

03

Observability by Design

Operational visibility across request flows, latency, errors, traffic quality, delivery metrics, and revenue signals to make platform behavior measurable and actionable.

Fraud Intelligence

Traffic quality & fraud analytics
for the programmatic ecosystem

Multi-signal analysis designed to identify suspicious traffic, explain verification discrepancies, and turn fragmented measurement data into actionable intelligence.

Multi-Signal Fraud Analysis

  • IP and proxy intelligence
  • ASN and network concentration analysis
  • Device and browser consistency signals
  • Geographic and network distribution analysis
  • Behavioral and engagement anomalies
  • IVT, invalid traffic, and suspicious-source classification

Measurement Reconciliation

  • Comparison of DSP, SSP, publisher, and third-party measurements
  • Pre-bid versus post-bid quality analysis
  • Root-cause analysis of IVT discrepancies
  • Traffic cohorting and segmentation
  • Historical baseline and anomaly detection
  • Actionable reporting for technical and commercial teams

Fraud intelligence approach: combine multiple independent signals rather than relying on a single metric. Network diversity, traffic distribution, browser behavior, verification outcomes, and historical patterns can be analyzed together to distinguish legitimate traffic from anomalous or low-quality supply.

AI for Advertising

AI-driven intelligence for
the modern ad market

Applying machine learning and generative AI concepts to fraud detection, traffic classification, optimization, analytics, and operational automation across advertising platforms.

AI Fraud Detection

  • Anomaly detection across large traffic datasets
  • Behavioral clustering and cohort scoring
  • Risk scoring based on multi-dimensional signals
  • Pattern discovery beyond static rule-based filters
  • Continuous model feedback from verification outcomes

Predictive Ad Analytics

  • Traffic-quality forecasting
  • Inventory and supply-path scoring
  • Campaign performance anomaly alerts
  • Revenue and yield signal analysis
  • Automated segmentation of traffic and inventory

AI-Powered Operations

  • Automated investigation and triage workflows
  • Natural-language analytics over AdTech datasets
  • Intelligent reporting and root-cause summaries
  • Engineering copilot workflows for platform teams
  • Decision-support tools for media operations
Machine Learning
Anomaly Detection
Behavioral Modeling
Risk Scoring
Traffic Classification
Predictive Analytics
AI Agents
LLM Workflows
Data Enrichment
Real-Time Scoring
Decision Intelligence

Modern AdTech stack: OpenRTB, event-driven data pipelines, real-time measurement, fraud intelligence, machine learning, LLM-assisted operations, and automated decision support — connected into practical workflows for DSPs, SSPs, publishers, and advertisers.

Why Work With Me

Experience that speaks
for itself

01

EU-Based, US-Focused

Registered and operating in Poland, with a strong focus on long-term cooperation with US-based ad tech companies and networks.

02

AdTech-Native Experience

More than a decade of experience working directly with DSPs, SSPs, anti-fraud vendors, analytics platforms, and programmatic operations teams.

03

Two Clear Service Tracks

Intermediation & Information Services for operational and analytical work — and a separate IT & Software Services track for maintenance and technical operations.

Contact

Ready to discuss
a project?

For business inquiries, partnerships, or service discussions — reach out directly. Available for US-timezone aligned communication.

NIP (Poland)
5223360519
Location
Poland (EU)
Markets Served
US & UK AdTech